Marketing cloud Important Glossary

AMPscript AMPscript is a scripting language that you can embed within HTML emails, text emails, landing pages, and SMS messages Business unit A business unit is a hierarchical administration structure that controls access to information and sharing of information. A business unit allows you to manage user roles for the business unit, view users who […]

How to setup Send Log Data Extension

Send Logging Used in Email Studio to obtain run-time information about email send attributes for use in reports and data extracts NOTE: Your account must be enabled to use the send logging and data extension features. If they are not enabled contact your account executive to enable this features   To use send logs create […]

List Detective in marketing Cloud

List Detective is a proprietary Marketing Cloud database of bad email addresses that your Lists are “scrubbed” against whenever they’re imported. Removes common typos and known bad domains from imported subscriber list data (or at time of sending for Data Extensions) The database includes known email spam traps, blacklist addresses, wireless domains, global unsubscribes, and mistypes […]