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List Detective in marketing Cloud

Last updated on March 20, 2018

List Detective is a proprietary Marketing Cloud database of bad email addresses that your Lists are “scrubbed” against whenever they’re imported. Removes common typos and known bad domains from imported subscriber list data (or at time of sending for Data Extensions)

The database includes known email spam traps, blacklist addresses, wireless domains, global unsubscribes, and mistypes

List Detective is a product exclusive to the Marketing Cloud that works to improve email deliverability by rejecting certain types of email addresses that it flags as not belonging to a real person or being typed incorrectly. Examples of common addresses that could be excluded by List Detective (using Salesforce.com as the example domain) might be admin@salesforce.com, thisisspam@salesfore.com, or in the case of one that is mistyped, Josyula@salesforce.comm

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